May 5, 2017
If TV is cable and cable is Netflix but Netflix is now Facebook streaming video content, what is TV, anyway?
(Don’t try and answer that. It’s exhausting to think about.)
Following the unbelievable success of exclusive shows on streaming sites such as Netflix and Hulu, Facebook decided it’s their turn to make their way into the field. Here’s all of the details.
CollegeHumor founder Ricky Van Veen is the social media site’s global creative strategy chief, and the global creative strategy looks to streaming media consumers to secure their space in the streaming world. They’ve picked up shows similar in length and style to House of Cards and Scandal, and are using the concept of Snapchat to create virtual reality shows as well. These shows will vary in length and scripted quality, but all you’ll have to do is log into Facebook to access them. They’ll be supported by ads, which will make their content available to all users with a Facebook account, for free.
There are kinks that need to be worked out, such as how to access the content on TVs, but with the advent of Chromecast, Apple TV, and other smart methods, it shouldn’t be too difficult for the gurus at Facebook to figure out a way to stream Facebook-style dating shows to your living room.